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ManifestoDec 2, 2025
The Missing GTM Layer Quietly Decaying Your Pipeline
Somewhere between “this looks interesting” and “we’re ready to buy”, a huge chunk of pipeline just fades away. That “somewhere” is what I think of as the missing GTM layer.
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Ankush Nagathan
CEO of HoneyComb
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ManifestoDec 7, 2025
ABM & Intent Data Were the First Generation. Signals and GTM Intelligence is the Future.
For more than a decade, Account-Based Marketing (ABM) ran on one fundamental input: intent data. But the world it was built for no longer exists. Signals are the new intelligence layer.
A
Ankush Nagathan
CEO of HoneyComb
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